Back Pocket notebooks were created so you always remember your best ideas.
We believe that a notebook should be synonymous with your mobile phone. It needs no batteries, you can use it during take off and the kids are never going to ask to have it while you're using it.
Back Pocket is a notebook born out of a long conversation with my wife. I've always carried generic notebooks like Moleskines to capture thoughts so when I told my wife I was thinking about doing a set of responsive design focussed notebooks that fit in your back pocket she immediately said
“Well you have to call them Back Pocket notebooks then.”
With that one comment I immediately started jotting down ideas of other kinds of notebooks.